The biggest influencer event of the year.

International Influencer Marketing Expert, Bestselling Author & Host of the Influence Global Podcast Gordon Glenister is one of the most respected global authorities in the creator economy. Having spoken at over 350 events worldwide, he is the author of the award-winning book Influencer Marketing Strategy. Gordon also shares his extensive expertise as a lecturer at Nottingham Business School and Oxford Brookes University. He is the co-founder of the Influencer Strategists community, which brings together the top 1% of the most influential figures in the industry. At Influcon 2026, Gordon will deliver two exclusive sessions. In the morning B2B segment, his keynote "The Creator Economy: AI, Virtual Influence, and the Future of Trust" will provide a deep-dive analysis of the AI landscape, the ethics of digital credibility, and the rapid rise of the multi-billion dollar virtual influencer industry, followed by an interactive workshop. In the afternoon, he will take the stage with a punchy session titled "10 Global Insights You Are Missing in Influencer Marketing." Gordon brings a unique business perspective that shatters established myths and paves the way for sustainable growth in the era of artificial intelligence.

Gayathri Nagarajan is an influencer marketing leader specialising in measurement, brand impact, and data-driven strategy. As an independent consultant in the creator economy, she advises brands, agencies, and platforms on how to decode what creator activity actually drives and how to turn those insights into smarter, more effective influencer programmes. Over the past 12+ years, Gayathri has held pivotal roles across the industry, most notably leading the global influencer measurement strategy at Unilever and partnering with top-tier brands at Traackr. With additional experience from ThisThat and Tubular Labs, her work sits at the intersection of creativity and commercial outcomes, aiming to move the industry beyond vanity metrics toward meaningful, comparable measurement. In her session titled "Just because you can measure it, does not mean you should," Gayathri challenges the current state of influencer marketing analytics. She tackles the over-reliance on "available" metrics and the flawed logic of cross-platform comparisons. Attendees will learn how to align their measurement framework with specific business goals, assess what is truly working, and redirect time, effort, and budget towards the activities that drive genuine impact.

Karel Kovář is one of the most prominent figures of the Czech YouTube scene, with over one million subscribers. In his videos, he discusses broader societal issues, politics, financial literacy, privacy, and social media. Forbes magazine ranked him among the 30 most influential Czechs on social media.

Daria is a powerhouse in the global B2B creator economy, specializing in turning expert voices into scalable trust and demand. With a career spanning from Head of Marketing at Nestlé to Marketing & Growth Director at a leading influencer agency, she possesses a rare 360-degree view of the industry. As an Ambassador of the Influencer Marketing Strategists community, she represents the top 1% of global experts, moving brands beyond vanity metrics toward high-impact GTM systems. Keynote: From Campaigns to Systems – The New Era of B2B Influence Daria will dismantle the myth that influencer marketing is only for B2C. She will guide you through the architecture of building sustainable B2B creator ecosystems that work across diverse industries—from high-growth SaaS to traditional sectors. The B2B Blueprint: Transitioning from one-off campaigns to integrated, scalable systems. The Selection Matrix: Identifying true niche experts and managing reputational risk in long-term partnerships. Amplification Strategy: Balancing organic reach with paid distribution to maximize ROI in 2026. Real-world Pitfalls: Hard-earned insights into the biggest mistakes brands make when building B2B influence.